portfolio Analysis through BCG model
BCG MODEL BCG Model can be used to identify the current strength and weaknesses of the portfolio and that is used to analysis the decisions are made about selection,prioritation and alignment for build a balance among risk and performance of any strategic Business Units. For instance, Let's we discusses how global energy drink like Red bull product portfolio based on BCG model. RED BULL PRODUCT PORTFOLIO Cash cows (High relative market share, Low market growth) In this sector is expressed the mature or saturation phase of strategic business units in Red Bull company.The Red Bull regular and Sugar free products are becam